6 Myths of Green Consumers

April 19, 2010

New study shatters stereotypes of what motivates buyers.

A new national study of green consumers contradicts several long-held stereotypes about them: The environment is not their top concern, their kids are not influencing them to be green, and while many know what they should do to save the planet, they often don’t do it. As a result, marketing messages aimed at this group often fall on deaf ears, says Suzanne Shelton, whose Knoxville, Tenn., firm, Shelton Group, conducted the study. (more…)

Category: Tallwall News | Tags: green building myths