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6 Myths of Green Consumers

April 19, 2010

New study shatters stereotypes of what motivates buyers.

A new national study of green consumers contradicts several long-held stereotypes about them: The environment is not their top concern, their kids are not influencing them to be green, and while many know what they should do to save the planet, they often don’t do it. As a result, marketing messages aimed at this group often fall on deaf ears, says Suzanne Shelton, whose Knoxville, Tenn., firm, Shelton Group, conducted the study. (more…)

Green Goods: Green Gets Gritty

April 19, 2010

Energy Star and LEED initiatives are putting the onus on builders to put up buildings properly. You can help.
Source: PROSALES Magazine
Publication date: October 1, 2009

By Craig Webb

Initiatives by two of the premier green certification schemes are pushing the green building movement into a new, more complicated phase–a phase that could bring new opportunities for LBM dealers. (more…)

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