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10 Strategies to Increase the Energy Efficiency of Your Homes

April 19, 2010

Discover tactics that are guaranteed to work and won’t break the bank.

By Nigel F. Maynard

Let’s forget the green movement for a moment. The topic has exploded in the mainstream, but that growth has resulted in false claims and an unbelievable amount of greenwashing. The definition of what makes something green is subjective, making the issue as thorny as it is puzzling to consumers and builders alike. (more…)

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Building a Barrier: Keeping Air Out and Energy In

April 19, 2010

Energy efficiency: It is an often-used term and a concept that is quickly becoming a priority for businesses, consumers and governments worldwide. Recently, United States President Barack Obama declared October National Energy Awareness Month, stating, “If we are to advance energy and climate security, we must focus on energy efficiency, promote sustainable industries…and set effective and achievable standards for the generation and use of clean energy.” As energy efficiency continues to increase as a matter of importance, groups and individuals alike are examining ways in which they can make changes and “set effective and achievable standards”. For many, this change starts with the home. (more…)

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6 Myths of Green Consumers

April 19, 2010

New study shatters stereotypes of what motivates buyers.

A new national study of green consumers contradicts several long-held stereotypes about them: The environment is not their top concern, their kids are not influencing them to be green, and while many know what they should do to save the planet, they often don’t do it. As a result, marketing messages aimed at this group often fall on deaf ears, says Suzanne Shelton, whose Knoxville, Tenn., firm, Shelton Group, conducted the study. (more…)

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